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ALL ABORD FOR SANTA FE: RAILROAD PROMOTION OF THE SOUTHWEST, 1890s TO 1930s
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Dye, 2005, Univ. New Mexico, 163p, HD.
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By the late 1800s, the major mode of transportation for travelers to the Southwest was by rail. In 1878, the Atchison, Topeka, and Santa Fe Railway Company became the first railroad to enter New Mexico, and by the late 1890s it controlled more than half of the track-miles in the Territory.
The company wielded tremendous power in New Mexico, and soon made tourism an important facet of its financial enterprise. This book focuses on the AT&SF's marketing efforts to highlight Santa Fe as an ideal tourism destination.
The company marketed the healthful benefits of the area's dry desert air, a strong selling point for eastern city-dwelling tuberculosis sufferers. AT&SF also joined forces with the Fred Harvey Company, owner of numerous hotels and restaurants along the rail line, to promote Santa Fe.
Reviewed in: NRHS Bulletin Vol. 70, Fall 2005, NRHS, page 38.
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